Arby’s Restaurant Group owns and operates 1,000 restaurants and provides franchisee services for the 2,500+ franchises within the Arby’s brand.

The Challenge

Arby’s marketing team develops the brand strategy, produces and implements the creative elements, and manages the initial distribution of corporate-sponsored promotions to all stores. The tricky part is individual store marketing efforts created by a franchise owner to help drive traffic. If they can’t find what they want through the franchise office, they’ll often create it themselves. Creative compliance is not a given, and the lack of continuity can be problematic for a large corporate brand.

The Solution

Working in conjunction with Arby’s marketing team, All Points launched an online store for franchise owners and managers, enabling them to order local store marketing materials on an as needed basis. Using our print-on-demand capabilities, All Points’ system allows the owner to choose from an approved menu of marketing materials, then modify it based on their needs. All Points produces the materials and ships directly to them. Compliance becomes easy, and Arby’s is recognized for providing a welcome service to the franchisees.

Customized products range from printed materials such as:

  • Catering menus
  • Menu board elements
  • Flyers
  • Banners & Posters
  • Promotions
  • Direct Mail Campaigns

And promotional products such as:

  • Clothing: polo shirts, t-shirts, jackets and hats
  • Giveaway items
The Results

In the end, both parties win. The franchisee is able to order readily available marketing materials that help them promote their restaurants on a local level. The time invested in a project and the material production costs are significantly reduced because everything is already done. All they need to do is choose what they want from a menu, provide program specific information and they can move on to something else.

The Arby’s marketing team has confidence that the local marketing materials are consistent with the corporate brand. They can analyze the marketing materials consumed, using that data to design targeted future programs.