Printing

Uncompromising quality and unbeatable cost: we think you should have both. And when you operate at scale, even small adjustments can yield huge savings. That’s true in both the retail space and in direct mail programs. Sometimes we adjust delivery sequencing to enable smarter printing processes; other times we innovate in list development, delivery tracking or other means of achieving the desired result. We deliver a premium product in the most efficient, most cost-effective way possible.

You can focus on growing your business while All Points manages your Print on demand services securely. By using our print management service, an organization can gain visibility and control over all its printing and optimize it, resulting in saving money and increasing efficiency.

What are the benefits of outsourcing printing services?

  • You won’t have to deal with multiple vendors or brands
  • A centralized printing system with workgroups and quotas
  • Reduced consumables such as paper and toner 
  • There will be less waste, less misuse, and more savings
  • Single monthly invoice for easy payment
  • A complete security solution for print information
  • Cost reductions for hardware and consumables
  • A more predictable cost structure
  • Promoting green initiatives
  • Easier a direct mail printing

 

As a business with an outstanding history of print strategy, we can assist, and provide guidance on usage according to the size and needs of your organization in order to identify any weaknesses that need to be addressed.

The printing requirements of every project must be carefully planned because it has a direct impact on company profits, productivity, and marketing success. Your organization can benefit from our printed marketing materials and complete print services by optimizing your print planning, saving costs, and improving efficiency. Our team assesses your print needs and creates solutions based on those needs. Moreover, we can help you manage manage every aspect of your print campaigns from planning, fulfillment, and distribution – a complete end-to-end lifecycle.

Why select All Points?

Managing printers is only part of a managed print service, there is much more to it. Our software technology integrates into your system to enable tracking of all print activities in your organization, including outputs, supplies, and support. We can analyze your organization’s print behavior with a holistic management system to optimize your costs and save more.

What do you get?

No CapEx investment

Changing to a cost-efficient OpEx model 

Visibility and reduction of expenses

Monthly usage data reporting

Single point of billing

Waste reduction

Reducing carbon footprint and printing costs

With accurate maintenance, monitoring, and reporting of services, everything is managed automatically. Call All Points today to streamline your print services.

We Deliver

Uncompromising quality and unbeatable cost: we think you should have both. And when you operate at scale, even small adjustments can yield huge savings. That’s true in both the retail space and in direct mail programs. Sometimes we adjust delivery sequencing to enable smarter printing processes; other times we innovate in list development, delivery tracking or other means of achieving the desired result. We deliver a premium product in the most efficient, most cost-effective way possible.
Discover how RaceTrac saved big on printing costs when they partnered with All Points.
RaceTrac is a privately held corporation operating more than 550 gasoline and convenience stores throughout the Southeastern United States. The convenience store market is highly competitive and RaceTrac uses numerous marketing POS materials to attract and retain customers, including window clings, pump toppers, counter mats, bollard covers, shelf strips, A-frame signs and much more.

Printing Challenges

RaceTrac historically stored, packed, and distributed Point-of-Sale (POS) marketing materials themselves, using leased warehousing staffed by RaceTrac employees. But they had grown very quickly to more than 370 stores, and with expansion came complexity: stores with varying configurations, differing regional promotions and all manner of local advertising ordinances to consider. Just keeping accurate track of what was needed for each location was a daunting task, to say nothing of actually distributing materials.

RaceTrac distributed monthly promotional packs, each containing more than 100 POS items on average, per promotion. In addition to the monthly promotional pack distribution, stores often need to replace damaged and missing marketing pieces and it was vital that stores receive replacements quickly. It was crucial for store managers to be able to easily and efficiently place orders for POS materials, so they could focus on store operations and customer service – their true priorities.

Unfortunately RaceTrac lacked a robust fulfillment and inventory reporting system, and so each promotion distribution was a slow, frustrating process: shipments often arrived at stores late, in the wrong quantities, and sometimes contained the wrong materials altogether. Placing and handling daily orders for replacement items was similarly painful for everyone involved.

Our Printing Solutions

All Points was selected as the fulfillment company to handle all kitting, pick–and–pack (marketing POS materials and non-perishable maintenance items), and print management of marketing POS materials for RaceTrac. The business was awarded to All Points in three separate phases based on successful implementation and execution of each phase.

Printing and Kitting of POS Marketing Materials

Using store attribute data provided by RaceTrac, All Points created a baseline database that produced a list of item types and quantities specific to each store location. This greatly reduced the amount of effort required on the part of RaceTrac and provided a starting point for improving accuracy. Next, All Points leveraged its sophisticated profiling system to capture, update and refine the attributes of each RaceTrac store: numbers of gas pumps, trash cans with advertising fixtures, retail shelves/racks, total window space, and more. Also noted were any advertising ordinances or regionally specific promotions.  

By leveraging their long-established network of print vendors and using the buying power of multiple print programs, All Points slashed the cost of printed materials for RaceTrac. The All Points print manager now ensures that all promotional materials meet quality and color-integrity standards, are competitively priced and are delivered on-time. 

 

Pick-and-Pack: Daily Orders From Stores

Prior to the transition to All Points, stores used an online daily ordering system but inventory data was often outdated. This led to a lack of confidence at the store level. Shipping delays didn’t help: to handle volume, warehouse staff processed and shipped orders by region based on a rigid weekly shipping schedule (all orders for a specific region were shipped on Monday, the next region on Tuesday, etc.). 

Now, with the All Points team managing pick-and-pack operations with its sophisticated ordering system, all items are automatically updated, and any orders placed by 2 p.m. ship the same day. Lastly, numerous reports are available for the RaceTrac marketing managers: inventory quantities, item activity/turnover, ordering activity by store, and much more.

Impact on RaceTrac’s Printing Capabilities

RaceTrac’s decision to move all fulfillment and print management functions to All Points resulted in a significant improvement in their customer service, inventory management, order accuracy and shipping timeliness. Leased warehouse space was no longer needed, RaceTrac warehouse staff was re-assigned, printing relationships were leveraged to reduce overall printing costs, and RaceTrac’s IT staff was able to shift their focus to support other operational and sales-oriented technology projects.

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