Technology
Savvy use of technology is vital to any fulfillment program or e-commerce service, and is mission-critical for digital and print-on-demand projects. With All Points clients have the power to manage every aspect of their inventory at any time, from any location. That includes key automation features to streamline your supply chain. Our Merchandising Management system allows retail distributors to track POP for each individual store, reducing costly overruns or unnecessary duplication. The result is that you minimize printing and installation costs and simplify your marketing strategies.
We Deliver
Savvy use of technology is vital to any fulfillment program or e-commerce service, and is mission-critical for digital and print-on-demand projects. With All Points clients have the power to manage every aspect of their inventory at any time, from any location. That includes key automation features to streamline your supply chain. Our Merchandising Management system allows retail distributors to track POP for each individual store, reducing costly overruns or unnecessary duplication. The result is that you minimize printing and installation costs and simplify your marketing strategies.
See below to learn how Truist accelerated their growth with the help of All Points technology.
Truist Financial Corporation
(Formerly SunTrust Bank)
Truist is one of the nation’s largest financial holding companies. Through its banking subsidiaries, the company provides deposit, credit, trust, and investment services to a broad range of retail, business, and institutional clients.
Technology Challenges
Over a number of years, SunTrust aggressively pursued market share growth through a series of acquisitions. Each acquisition occasioned a re-branding process for acquired banks, and all subsequent marketing campaigns needed to include new branches in point-of-purchase promotions.
This posed a huge challenge for the Truist marketing team: each group of newly acquired banks had pre-existing point-of-purchase hardware. Since Truist did not have a comprehensive, accurate picture of the POP hardware in each branch, POP print quantities had to accommodate all hardware types possible for every branch, requiring costly print overruns. Print overruns represented 30% of total POP print expense.
After each new promotion, the marketing team was inundated with calls from branches requesting additional/replacement POP materials to match branch-specific hardware configurations, which then had to be pulled and shipped individually. This cost additional time, extra shipping charges, and created increased frustration both for branches and the marketing team.
Our Technology Solutions
Prior to SunTrust becoming Truist, All Points surveyed all SunTrust branches, collecting POP hardware specifics for each branch, which were entered into a database developed and maintained by All Points. In addition, All Points established a new customer service line enabling branches to update their POP information on an ongoing basis.
All Points now delivers precisely calibrated POP print quantities for every fixture type in support of Truist regional and systemwide campaigns.
Impact on Truist Technology Capabilities
Each branch receives exactly what they need, on time and at a great savings to Truist, without the headaches. All Points significantly impacted Truist’s bottom line by:
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